MrBeast’s Latest Video Sets New Trend: Slow-Paced Content with Closed Mouth Thumbnails Wins Hearts!

MrBeast's Latest Video Sets New Trend: Slow-Paced Content with Closed Mouth Thumbnails Wins Hearts!

Jimmy Donaldson, famously known as MrBeast, recently released his latest video titled “1 Vs $100,000,000 House!” While his videos are always highly anticipated, this particular upload marked a significant departure from his usual content style.

In a refreshing move, MrBeast presented a video that was less frantic, more focused on storytelling, and even featured a closed-mouth thumbnail, a departure from the commonly used open-mouth approach.

MrBeast Changed Thumbnail From Open To Close Mouth

In a bold move, MrBeast opted for a closed-mouth thumbnail for his latest video. He expressed his relief over the departure from the cringe-inducing open-mouth thumbnails. This decision alone signaled a shift in the approach to video promotion on YouTube.

MrBeast, known for his over-the-top enthusiasm, confessed to screaming less in the “1 Vs $100,000,000 House!” video. This adjustment is a clear departure from his signature style, and it left viewers intrigued.

One of the most notable changes in the video was the slower pacing. MrBeast revealed that they intentionally slowed down the footage, moving away from the fast-paced, intense style that has become commonplace on YouTube.

This deliberate pacing change allowed for a more immersive viewing experience.

MrBeast’s New Approach and CinnamonToastKen’s Reflections

The response to MrBeast’s strategic changes has been overwhelmingly positive. Audiences appeared to welcome the new direction, signaling that they are more interested in a coherent and engaging story than chaotic and fast-paced content.

CinnamonToastKen, another prominent content creator, raised a pertinent question in response to MrBeast’s transformation. He wondered whether MrBeast’s channel’s sheer momentum and brand power allowed him to experiment with different content styles without risking a decline in performance.

Furthermore, MrBeast’s advocacy for a “closed mouth” thumbnail approach is intriguing.

MrBeast addressed this by emphasizing that the changes he made were based on A/B testing and feedback from his audience. He firmly believes that these alterations were instrumental in improving retention rates.

MrBeast Accepted That He Fell Off

As you can see that a user said that you fell off and MrBeast said yes

Emphasizing the Human Element, Less Aggressive Editing And Positive Reception

In this video, MrBeast showed more of himself and his friends simply having fun and being themselves. This human touch gave the video a more authentic and relatable quality, moving away from the typical scripted or highly-edited content that dominates YouTube.

Another shift was the reduction in the amount of cutting and editing in the video. This decision allowed viewers to see more of the unscripted and spontaneous moments, making the content feel more genuine.

Despite these significant changes to his content style, MrBeast’s audience has responded positively. The video’s reception indicates that viewers are open to a more relaxed, storytelling-focused approach. The success of “1 Vs $100,000,000 House!” highlights a potential shift in viewer preferences.

MrBeast’s decision to experiment with a less intense and more story-focused format signals his desire to set an example for other creators. He believes that content on YouTube has become overly fast-paced and tense, and he aims to lead by showing that viewers appreciate a shift towards more thoughtful, narrative-driven content.


MrBeast’s latest video, “1 Vs $100,000,000 House!” represents a noteworthy departure from his usual content style. The closed-mouth thumbnail, reduced excitement, slower pacing, and a focus on storytelling indicate a shift in content creation trends on YouTube.

This change has been well-received by MrBeast’s audience and may influence other content creators to rethink their approach, emphasizing the importance of story over speed.

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