Fast Company has a list of the World’s 50 Most Innovative Companies of the Year, MrBeast is No. 46 on the list. You can find a full list of companies that are changing industries.
Jimmy Donaldson, also known as MrBeast, became the world’s most-subscribed-to individual YouTuber after releasing just 15 videos on his main channel in 2022.
Donaldson was able to cross 125 million subscribers because of the videos in which he was able to build a chocolate factory in a tie-in with the release of his Feastables line of chocolate bars and cookies.
MrBeast now has more than 77 million followers on TikTok, which is even more remarkable.
The president of MrBeast, Donaldson’s North Carolina–based company, says they’re going to keep playing around with even sub-one-minute stuff.
The only question is whether short-form videos can deliver as much ad revenue as long-form videos can.
No other creator is more prepared for the changes in the business of digital media.
A sophisticated international business that brought in some $110 million in 2022 and spans consumer-packaged goods, merch, and the MrBeast Burger chain, which operates from more than 1,700 ghost kitchens and drew 10,000 fans to its real-world debut last summer in New Jersey, was propelled by MrBeast.
MrBeast, which now has more than 200 employees, is focused on improving every aspect of its operations, as well as studying every moment a video loses watchers and partnering with East Carolina University last fall to train production talent.
According to Hustvedt, the goal is to push MrBeast’s traditional businesses to spread and grow as fast as the digital content, citing how Feastables’ $10 million in initial sales paved the way to Walmart distribution.
Only that is the only thing. MrBeast’s global audience, which consumes his content in 12 languages, grows hungry for more, and that is sure to change.
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