MrBeast Launched Casino App ‘The Beast Plinko’ Legit or Scam?
In May 2024, Instagram users were targeted by scam ads claiming that the renowned YouTuber MrBeast, real name Jimmy Donaldson, had launched a casino not on gamstop game app called “The Beast Plinko.”
These ads, approved and displayed by Meta, featured videos using deepfake technology and AI-generated audio to falsely suggest endorsements from MrBeast and other celebrities, including Andrew Tate and Dwayne “The Rock” Johnson.
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However, no such app exists on either the Apple App Store or Google Play Store. MrBeast has never created or endorsed any gambling mobile apps.
How the Scam Ads Operated
The scam videos typically began with a recognizable cable news host, like CNN’s Laura Coates or Fox News’s Laura Ingraham or Sean Hannity, seemingly discussing the fake MrBeast casino app.
These videos used deepfake visuals and AI-generated audio to create the illusion that these hosts were reporting on the app.
Following the hosts’ segments, the videos featured fake interviews with celebrities, such as Dwayne Johnson, Andrew Tate, or Tyler Toney from Dude Perfect, endorsing the app.
Fake Endorsements and Claims
In the ads, deepfakes and AI-made vocals falsely showed Coates, Ingraham, or Hannity saying, “The richest man on the internet, who has paid the bills of hundreds of thousands of people around the world, decided to open his own online casino where everyone wins.”
