Red Robin has announced its decision to discontinue its virtual brands, including the popular MrBeast Burger.
This bold step aligns with Red Robin’s commitment to focus on its core menu and simplify its offerings.
Recognizing the importance of delivering an exceptional dining experience, Red Robin has chosen to concentrate its efforts on its core menu.
By doing so, the company aims to optimize operational efficiency and provide customers with the highest quality of food and service.
By eliminating virtual brands from its portfolio, Red Robin expects to achieve cost savings in its supply chain.
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Despite discontinuing its virtual brands, Red Robin will maintain its partnership with Donatos Pizza at selected locations.
The partnership allows Red Robin to leverage Donatos Pizza’s expertise while ensuring a seamless integration within the existing Red Robin experience.